The best therapy is an effective partnership between client and counselor. In the partnership, a plan is developed where real and lasting changes can be made that bring about healthy wellbeing. These plans are based on creating solutions that last.

Therapists in private practice work hard to develop their ideal caseload. Most full time therapists see between 15-25 clients per week. Therapists working part time typically see between 8-12 clients per week. Clients that are seeing results tend to stay in therapy. When clients have a hard time sticking to the steps to reach their therapeutic goals, they get stuck. This can lead to clients quitting therapy.

Therapists have to market themselves to attract clients. There are several ways to do this like developing a niche market, using social media and listing their services on online directories such as the therapy finder on Psychology Today. Therapists can also accept insurance, which can ensure referrals and create credibility. The downside to accepting insurance is a lower hourly rate. All of these marketing efforts are time consuming and that is why client retention is important. 

With WellBlueprint, therapists can retain clients by making their therapy more actionable, efficient and effective. 

Clients can record triggering situations in real time. They can use these journals to refer to in one on one sessions. When strategies have been developed to handle triggering situations in a healthy manner, clients can refer to the information logged in the goals section.

The Typical Approach

According to, Cognitive Behavioral Therapy typically includes these steps:

  • Identify troubling situations in your life.
  • Become aware of your thoughts, emotions, and beliefs about these problems.
  • Identify negative or inaccurate thinking.
  • Reshape negative or inaccurate thinking.

Why It Doesn’t Work

Currently, talk therapy used in Cognitive Behavioral Therapy is loose and undefined. Clients initiate therapy and are either diagnosed with a problem that has a negative stigma or the real reason for coming to therapy is not uncovered. The lack of a purpose for the therapy can be ineffective. A negative stigma with a diagnosis can also be unmotivating. 

Another problem that can arise in current talk therapy is that the concrete steps are not effectively communicated to the patient. The steps are discussed in sessions and then when they are to be applied in real life, the patient forgets what to do. This can range from what to do when confronted by an unpleasant coworker, a stressful family holiday event or managing peer relations in the classroom.

The Pain Points for Therapists

In her article, “The Biggest Problem in Therapy,” Linda Esposito LCSW says that, “You cannot fix a problem if you do not have a goal.” She writes about the pain point for therapists when, “the lack of a plan keeps therapy clients stuck in anxiety, depression, addiction and emotional malaise.”

When clients are stuck in a rut and complaining about what is going wrong in their lives it it unhelpful and unhealthy. These clients are less likely to create constructive habits and have successful therapy results.

WellBlueprint as a Solution

WellBlueprint helps with this issue by providing a place where the client and counselor can devise a plan based on actionable steps. When the clients follow the steps consistently they are closer to meeting their therapeutic goal. The therapeutic goal is a solution to the distressing situation that they initiated the counseling for.

Many clients leave a therapy appointment and forget the steps that they discussed. Then, when they are in a situation that triggers them, they don’t know what to do and fall into their habitual patterns of behavior. They don’t have the steps in front of them and lack the resources to make the changes that they want.